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Tag Archives: IIeX

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Mobile vs. MROC vs. Social vs. Text Analytics? Really?

Loose Threads Blog by mark on June 16, 2014

I’m honored to be participating in a debate this week in Atlanta at IIeX (www.iiex-na.org) on which new market research methodology is best: Text Analytics, Social Media Monitoring, MROC or Mobile. First of all, there really is no choice of which is best as it depends on what kind of info is needed to answer…

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