Along the way of executing numerous global research engagements over the last 15 years, Threads founder Mark Michelson established a trusted network of like-minded fieldwork organizations who share his values, passions, and zest for cultural experiences and understanding. These hand-selected partners also share the deep commitment of always delivering maximum value to the client.

In addition to serving as category and cultural experts within their respective geographical footprints, Threads formal partners provide multi-disciplinary experience that includes Mystery Shopping, Experience Design, Strategic Marketing Research, Brand Development, Merchandising and Mobile Technologies for the use of rich data collection.

Threads currently leverages a physical presence across 22 globally dispersed offices thus providing us with the local knowledge, cultural versatility and on-the-ground resources to seamlessly execute the most challenging studies.