Specific to digital data collection via mobile devices and browsers, Threads has firmly established itself as a global leader in leveraging cutting edge mobile and online research technologies for the purposes of reducing project costs and turnaround time.

Why Mobile Qualitative?

-Mobile is the preferred personal media

-People are more engaged with their mobile devices than their computers

-More mobile devices are being used to connect to the Internet than desktop computers

-Best way to know what participants are really doing and feeling in their natural environment

•      Real time data tracking and time stamping
•      Validated with geo-location
•      Enhanced reporting with video/photo/audio

Methods

-Mobile Ethnography

-Mobile Bulletin Board

-Mobile Discussion Groups

-Mobile IDI: SMS & Text

-In the Moment Intercept Interviewing

 

Why Online Qualitative?

-Reduce travel and logistics for entire project

-Reach participants in more natural settings and in more engaging ways

-Decrease project risks and increase flexibility

-Reduce project costs

-Faster execution and analysis

Methods

-Bulletin Board Focus Groups: Asynchronous, Multi Day Discussions

-Online Focus Groups

-Webcam-based Focus Groups

-Online Journaling and Immersive Research

-Chat Sessions

-Social Media Contextual Analysis / Sentiment Analysis

 

Types of Studies Conducted Online