Beyond Methodologies: The True Future of Mobile Innovations with Mark Michelson

Mobile is a significant sector of the market research industry, and here Mark Michelson, Executive Director of the Mobile Marketing Research Association gives his opinions on where mobile is going, which includes increased connection with the customer, providing a platform for consumers to speak their minds, and the importance of the approach.

Redefining Mystery Shopping with QualShop

Is your mystery shopping program measuring what is most important to your customers, or only what is most important to you? To design an effective mystery shopping program, you need to understand what is most important to your customers compared to what they actually experience when shopping at your business.  It is equally important to…