Threads Advantages

  • Global qualitative boutique – Offices in 22 Countries with coverage in over 65 countries
  • 4.5 Million exclusive panelists – Low recruiting fees
  • Latest Technologies – Mobile ethnography & virtual focus groups
  • Over 30 of the world’s leading qualitative researchers – 25+ years experience in qualitative research
  • We speak your customer’s language – Native moderators around the world speak over 20 languages
  • Innovative techniques – Methods grounded in classic anthropology & psychology
  • We make qualitative easy – We speak your language with in-depth category experience

Face-to-Face

  • Focus Groups in Formal Facilities or Non-Traditional Environments
  • In-Depth Interviews
  • Onsite Interviews (in homes, offices or stores)
  • Ethnographic research
  • Shop Along and Dine Along
  • Brand and Category Safari
  • Open Space Creative Workshops

Mobile

  • Connect With Customers Where They Live, Work and Play
  • Mobile Ethnography
  • Mobile Discussion Groups
  • In The Moment Intercept Interviewing
  • User Generated Videos and Photos

Online

  • Virtual Focus Groups
  • Webcam Interviewing
  • Web-Assisted In-Depth Interviews
  • Bulletin Board Focus Groups
  • Creative Collaboration