Threads helps our clients
- Create new products and services
- Define customer experiences
- Facilitate innovation processes
- Target effective marketing communications
- Understand shopper and consumer preferences, paths and rituals
- Gain foresight to make better decisions
Threads Advantages
- Global qualitative boutique – Offices in 22 Countries with coverage in over 65 countries
- 4.5 Million exclusive panelists – Low recruiting fees
- Latest Technologies – Mobile ethnography & virtual focus groups
- Over 30 of the world’s leading qualitative researchers – 25+ years experience in qualitative research
- We speak your customer’s language – Native moderators around the world speak over 20 languages
- Innovative techniques – Methods grounded in classic anthropology & psychology
- We make qualitative easy – We speak your language with in-depth category experience
- Focus Groups in Formal Facilities or Non-Traditional Environments
- In-Depth Interviews
- Onsite Interviews (in homes, offices or stores)
- Ethnographic research
- Shop Along and Dine Along
- Brand and Category Safari
- Open Space Creative Workshops
- Connect With Customers Where They Live, Work and Play
- Mobile Ethnography
- Mobile Discussion Groups
- In The Moment Intercept Interviewing
- User Generated Videos and Photos
- Virtual Focus Groups
- Webcam Interviewing
- Web-Assisted In-Depth Interviews
- Bulletin Board Focus Groups
- Creative Collaboration
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