Threads has close partnerships with over 30 independent qualitative research consultants (QRC’s) around the world. Under the guidance of Threads management, our expert consultants work with our clients directly to provide deep qualitative findings, actionable strategies and best in class client advocacy.
We handle all aspects of a study including custom design, conducting interviews and observations, analyzing findings for strategic implications and creating meaningful reports with actionable insights.
Our consultants are selected based on specific client needs, whether by category experience, language, culture or demographic fit.
Threads consultants live and work around the world, so when we need to understand the local market and customer, we use our local consultants to ensure we are in tune with the culture.
From Gen Y and Millennial consultants to senior level pharma experts, Threads management works with clients to carefully match the right consultant to fit their needs.
Rest assured, Threads management stays involved in all aspects of our studies with a commitment to the highest quality, fast turnaround and cost-effective study design.